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Persinformatie

maeva will rebuild Vacansoleil

  1. About Vacansoleil
  2. Press information
  3. maeva will rebuild Vacansoleil

Eindhoven, 17 October 2023, 16.00 uur

French maeva will rebuild Vacansoleil brand

The trustees of Vacansoleil have sold Vacansoleil's brand and domain name to maeva, through its label maeva campings. maeva is the online travel agency of the Pierre & Vacances-Center Parcs Group. maeva will rebuild the camping offer on the Vacansoleil site following its bankruptcy two weeks ago.

maeva intents to rebuild the business step by step. The goal in doing so is to scale up as quickly as possible. Director Nicolas Beaurain of maeva: "maeva's business concept fits very well with Vacansoleil's activities. Vacansoleil is a good and strong brand with more than 50 years of experience in the European camping market. We are very happy to keep this brand and give it a new future. Not only in the Netherlands, but also in other European countries. Through this acquisition, maeva aims to contribute to the dynamism of this camping distribution market. We are going to work hard on that in the coming months."

maeva will initially take over eight to ten Vacansoleil employees. They will become the quartermasters of the new Vacansoleil. Trustee Ben Arends: "Today we have informed the employees that a complete relaunch of the entire organization is unfortunately not feasible. The current solution is the most sensible one we could realize for Vacansoleil at this moment. At least Vacansoleil and the business concept really get a new chance.”

maeva is not taking over Vacansoleil's organization and accommodations. The trustees will sell these at a later stage.

About maeva

maeva is the online travel agency of the Pierre & Vacances-Center Parcs Group. The Pierre & Vacances-Center Parcs Group is the European leader in local tourism with four tourism brands: Pierre & Vacances, Center Parcs, Adagio and maeva. maeva innovates vacation rentals by offering a wide range of accommodations, including 1,300 campsites, in one marketplace. Every year, more than half a million people book their vacations with maeva. maeva campings portfolio represents more than 60% of summer season reservations. Through the booking platform, 140,000 reservations are made each year with maeva. maeva is also committed to the ecological transition of the vacation rental industry. In 2017, they launched the "campings maeva" franchise program, to which 44 campsites are now affiliated. #end of press release

For more information about the acquisition please visit

the Q&A web page
.

Note to editors; not for publication.

For questions to the trustees, please contact Marcel Paapst at pers@vacansoleil.com or at +31 6 22795569.

For questions to maeva, please contact Koolhoven & Partners at info@koolhovenenpartners.nl or at +31 85 40117175.

The prices shown are current prices. These are always subject to change. Book now to ensure you guarantee these prices. The current discounts and/or free nights have been included in the price. Additional costs will be 1) Reservation costs (€ 75 per booking) 2) any possible local costs which depend on the age of your travelling companions, such as local taxes. Prices shown for pitches are always based on a stay of 2 adults - Even if you’ve indicated that you have a larger group & this price is partly dependent on the ages of your travelling companions. The total cost of your holiday will be visible in your reservation details during the booking process… before you make the final definite booking. Take the Ferry! We have negotiated deals with all the ferry companies operating from Ireland, call our reservation team who will offer you the best advice on closest ferry route possibilities for your chosen campsite/s destination and of course a great value quotation! Why not Fly! … We will recommend the closest airport to the campsite you have booked …book your car hire or transfer for pickup at the airport if needed…and co-ordinate with your accommodation details. Be well Insured… Good travel insurance is essential for a trouble free holiday and it is vital that you are covered against many eventualities which may occur. We offer specially negotiated family insurance rates …We also offer Car Free Campsite options – ask us for details.